![]() So let’s see what steps your company must follow in order to integrate this channel among the options available to provide support (and why not, sell) through the most popular direct messaging app in the world. On August 1st, 2018, WhatsApp finally announced the release of its APIs to the general public, finally allowing companies to integrate this channel into their customer service, aside from being able to send transactional messages (ie: order confirmation, shipping confirmation, password reset, boarding pass, etc …). This mod version of WhatsApp is called as GBWhatsApp. But now there is a modified form of WhatsApp that has come with a lot of advanced features and functionalities. The reason behind its popularity is the features they are providing. It was not possible to sort the chats on more people because WhatsApp did not provide public APIs. Amongst all these social media applications WhatsApp is the most commonly used messenger presently. ![]() There is no need to waste time describing the reasons why your company should be reachable through WhatsApp: in 2018 the app had over 1.5 billion active users in 180 countries around the world and its growth doesn’t seem destined to stop anytime soon.ĭespite this, until August 2018, the only solution available to use the app in order to provide assistance to the customer was via WhatsApp Web, where it was possible to assign the channel’s responsibility to just one single person.
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